Wrigley vs Cadbury Schweppes: The Competitive Strategies in chewing Gum Market



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Code : COM0109

Year :
2006

Industry : Food, Diary and Agriculture Products

Region : USA

Teaching Note: Available

Structured Assignment : Not Available

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Wrigley The Wrigley Company was founded in 1891. Its main business originally was selling products like soap and then baking powder. In 1892, William Wrigley Jr., its founder, started offering free chewing gum with each can of baking powder to the customers. The chewing gum eventually became more popular than the baking powder and Wrigley started focussing on producing the popular chewing gum...

Cadbury Schweppes, the British Confectioner Cadbury Schweppes (Cadbury), a UK-based confectioner was established in 1969 through a merger between two British companies Schweppes, world's first soft-drink maker and Cadburys, a candy confectionery. After the merger, the company's business was expanded across the world through both organic and inorganic growth. Cadbury Schweppes decided in the mid-1980s to concentrate on its core international brands of beverages and confectionery and exit the general foods and hygiene sector with the sale of non-core brands like Typhoo Tea, Kenco Coffee and Jeyes...

Wrigley vs Cadbury Schweppes in the Global Chewing Gum Market Wrigley is under threat of losing its global dominance in chewing gum market due to rapid growth of Cadbury Schweppes. Some of the key areas in which these two companies are competing neck to neck are new product development, R&D and product promotion...

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