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2005 Case Studies

Page 24 of 27

Case Code Case Title Case Studies Structured Assignment Teaching Notes
GBE0070 Ageing Population in Europe: The Economic Challenges
INA0014 Mobile Information Technology and Communication Devices: The Energy Crisis
COM0032 Hyundai: Tomorrow's Toyota?
MAA0052 DaimlerChrysler's New Challenge: Saving the Merger
CCA0010 Apple's New Operating System, "Tiger": Leveraging on the Success of iPod?
GRS0123 SNOCAP: Can Shawn Fanning's New Venture Replicate Napster's Success?
GRS0129 Sanofi-Aventis: Jean Francois Dehecq's Growth Strategies
ITW0002 Cancun Ministerial Conference: An Impasse
GRS0114 Japan Tobacco: Growth Strategies
COS0024 Paul Otellini's 'Right Hand Turn' Strategy: Leading Intel in a New Direction?
COM0034 Jungle Jim's International Market vs Wal-Mart: Jungle Jim's Differentiation Strategies
GRS0117 Cott Corporation, World's Biggest Maker of Retailer-Brand Carbonated Soft Drinks: The Growth Strategies
MKS0046 Obesity Concerns: Burger King’s Product Revamp
GBE0085 China's Rising Cost of Business: The Human Resources Factor
GBE0073 Retailing in Britain: Traditional Retailers vs Discounters
CCA0006 iMAC G5’s Success: iPod’s Halo Effect
COS0021 The New York Times: Balancing Profitability and Traditional Journalism
GBE0084 Singapore’s “Gamble” with the Gambling Industry: The Payoffs
MAR0018 Mattel Inc’s Barbie: Brand Merchandising Strategies
MAR0019 Oscar's Brand Equity: At the Crossroads?

 

 

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