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2006 Case Studies

Page 8 of 32

Case Code Case Title Case Studies Structured Assignment Teaching Notes
MES0052B Geely : The Tyro in the US Market
MKS0086B Lacoste in the US: The Alligator Returns
MKS0087B Heelys' "Wheely' Success: Marketing a Trend
MKS0088B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0089B Coca-Cola: Bye-Bye to Santa Claus?
MKS0090B Word of Mouth in P&G: Ethically right?
MKS0091B Mayo's Clinic's SPARC lighting Innovation in Healthcare Delivery
TRT0091B Ford : Built for the Road Ahead
MAR0036 Bank of Baroda: The Re-branding Strategies
MAC0003 Business Confidence? Very High; Consumer Spending? Very Low: How to get the German Consumer to Spend More?
TRT0084 Coca-Cola in Japan: From Role Model to Role Reversal
INM0045 Communispace Corp.: Using Web for New Product Development and Creating Customer Bonds
COT0002 Indian Banking Industry and Bank of Baroda: The Need for Organisational Transformation
GRS0174 Kikkoman, the World's Leading Soy Sauce Maker: Globalisation and Localisation Strategies
SUP0004 Lord John Browne at BP: Leadership and Succession Dilemmas
MAA0069 Lucent Technologies-Alcatel Merger: The Potential Synergies
OPS0007 Matsushita Electric Industrial Co.'s 'Cost Efficiencies': Should they be
INA0026 Reinsurance Industry in China: Opportunities and Threats for Foreign Reinsurers
INA0027 South Africa’s Telecom Industry: Neotel’s Foray and the New Competitive Landscape
INA0025 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?

 

 

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