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2007 Case Studies

Page 10 of 13

Case Code Case Title Case Studies Structured Assignment Teaching Notes
RTS0160P Kodak’s Turnaround Strategies
RTS0161P Redefining Saks
RTS0162P Tupperware Re-igniting Growth
TRT0116P Kraft Foods: Arresting Fall in Growth Rate
TRT0117P Taco Bell and the Ecoli Crisis
TRT0118 3 UK’s Profitability and Regulation Concerns: Can its CEO, Kevin Russell Pull it off?
MAR0077 Alessi: Managing Brand Equity at the Italian Design Firm
FCP0020 Burgeoning Chinese Economy: Signs of Overheating?
GRS0257 Cosmetics Industry (A): New Growth Avenues, New Markets, New Challenges and Old Solutions?
GRS0258 Cosmetics Industry (B): L'Oreal's Globalisation Strategies
MOP0023 Currency Appreciation and South Korean Economy: Shipbuilding Industry at the Centre of the Storm?
FAC0034 Exchange Rate Volatility and Reserve Bank Intervention: The Case of New Zealand
MAR0079 Fiat Relaunching the 1950’s Fiat 500: Replicating the MINI’s Success?
MOP0024 Global Inflation: Monetary Policy Debate
GRS0259 Gol, Brazil’s Low-cost Airline: Popularising Air Transport
MOP0025 Hyperinflation in Zimbabwe: Robert Mugabe Thrives, Economy Suffers
MES0080 L'Oreal in India: Marketing Middle Class Consumers with Premium Prices?
COM0156 Liz Claiborne: The US Apparel Retailer’s “Three-M’s” Strategy
CCA0038 Nokia vs Motorola (B): Fight for Market Share – Flight of Margins?
CCA0037 Nokia vs. Motorola (A): Fight for Market Share – Flight of Margins?

 

 

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