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Page 96 of 125

Case Code Case Title Case Studies Structured Assignment Teaching Notes
MKS0136B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0137B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0138B Wal-Mart and InStore TV: Worth an Investment?
MKS0139B Coca-Cola`s Re-entry into the US RTD Tea and Coffee Market
MKS0140B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
MKS0141K Acer`s Positioning in the Indian Laptop Segment
MKS0142K Anheuser-Busch Goes Niche: Concentrates on China
MKS0143K Diageo`s Global Strategy: Differentiated Marketing
MKS0144P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0145P Frito-Lays: Healthy Food Initiatives
MKS0146K “The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0147B Vista: Can Microsoft make it a Success?
MKS0148B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
MKS0149B AXE Effect in the US: Success through Viral Marketing?
MKS0150C Apple iPhone Price Cut: Is it a Right Strategy?
MKS0151A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0152 Unilever’s Digital Media Strategy
MKS0153B The Price War: Netflix vs Blockbuster
MKS0154C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0155 Ford’s ‘Drive One’ Campaign: Can Alan Mulally Drive through the Trough?

 

 

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