Grofers: Will the Hyper Local B2C Model Survive?

Code : GOV0065

Case Length : 8 pages

Period : 2014-2016

Organization: Grofers India. Ltd

Year :
2017

Industry : Automobile

Region : -------

Countries : India

Teaching Note: Yes

Structured Assignment :---------------

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Abstract: The case is about India-based grocery & FMCG delivery start-up Grofers India. Ltd. (Gofors), which was started in 2013 as a B2B delivery service, connecting more than 1000 merchants. Later on, in developed into an online service that connected offline retailers with customers. It received a seed funding of $500.000 from US-based venture capital firm Sequoia Capital and the founder of restaurant search service Zomato, Deepinder Goyal. In the next couple of years it received another round of funding, and also acquired several companies in the B2B, food tech, and logistics arenas to strengthen its position. By 2015, it had a presence in 26 cities.

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Pedagogical Objectives:

  • Learn and analyze the business model of an internet start-up.
  • Identify the growth challenges faced by an internet company in the grocery delivery arena.
  • Understand the difficulty of growing a company in uncertainty.


    Keywords : Grofers; Internet Startup; Hyperlocal; challenges; funding; growth; venture capitalists; investors; challenges; grocery delivery

    Contents :
    INTRODUCTION
    FUNDING
    OPERATIONS
    BUSINESS MODEL
    TARGETING THE CUSTOMERS
    COMPLICATIONS & OBSTACLES
    EXHIBITS


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