Corporate Social Responsibility at ASUS

Code : CSR0074

Year :
2013

Industry : Computer Hardware and Electronics

Region : Taiwan

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: This case discusses the social and environmental initiatives taken by the Taiwan-based ASUSTEK Computer Inc. (ASUS). It discusses the vision of the company, which believed that social and environment initiatives would, in the long run, result in the improvement of financial performance and a better corporate image for ASUS. The case details the activities taken up by ASUS to improve the living conditions of the community in which the company operated. It discusses ASUS’s emphasis on green and its efforts toward designing green products. It discusses how ASUS aimed at creating a positive impact through its activities on the environment. The case ends by explaining how the company extended its CSR initiatives to its suppliers.

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Pedagogical Objectives:

  • To determine ASUS's responsibility toward the community and the environment in which it operates
  • To discuss ASUS's green products initiatives
  • To understand how a company's social and environment initiatives can contribute in enhancing its corporate image


    Keywords : ASUS, Innovation, Business Strategy, Corporate Social Responsibility, DNA Culture, Design Innovation, New Product Development, Total Quality Management, Green Products Initiative, Lean Thinking, Social Initiatives, Environmental Initiatives, Suppliers Involvement

    Contents :
    » ASUS: A Brief Profile
    » ASUS: The journey
    » Social Responsibility
    » Environment Responsibility
    » Greenasus
    » Serasus
    » Eco Design
    » Eco Labels


    Case Introduction >>


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