Thor Industries: Intrapreneurship Initiatives at Recreational Vehicle Leader



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Code :ENT0012

Year :
2004

Industry :Automobiles

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Thor Industries, the world's biggest recreational vehicle manufacturer, has become the market leader by acquiring companies, allowing them to operate independently and giving them autonomy to compete with each other. The managers of the acquired companies operate like entrepreneurs and are rewarded with a percentage of the division's pre-tax profits with no higher limit set as to what they can be paid.

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Pedagogical Objectives:

  • To discuss how the company managed the constituent units, offering them autonomy, encouraging competition and how it became a market leader

    Keywords : Entrepreneurship Case Study, Intrapreneurship, Recreational vehicle industry, Towable recreational vehicles, Managerial autonomy, Thor Industries, Compensation system

    Contents :
    » Recreational Vehicle Industry
    » THOR Industries
    » Management Autonomy
    » Compensation System


    Case Introduction >>


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