Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?


Code :ENT0022C

Year :

Industry : Beverages

Region : india

Teaching Note:Available

Structured Assignment :Available

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Abstract: Indian business baron Vijay Mallya (Mallya), multibillionaire, Chairman of the Conglomerate- United Breweries Holdings (UB) is often referred to as the 'Branson of Bangalore'. Like Branson (the maverick entrepreneur behind the 'Virgin' Group), Mallya is known for his myriad interests, his flashy flamboyant style of leadership and his unorthodox style of management. Mallya's entrepreneurial style; his trade acquisitions, etc., reveals sharp business acumen. Mallya currently (2007) reigns over a diverse portfolio of businesses - alcoholic beverages, life sciences, aviation, agriculture, chemicals, and information technology. The incredible prices paid for his prime acquisitions are also debated. Do they reflect business insight or impulsiveness? Considering how Mallya built up the UB Empire it is pertinent to assess the long-term vision that drives the maverick entrepreneur.

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Pedagogical Objectives:

  • To comprehend the concepts of leadership
  • To analyse various leadership styles
  • To probe into Personality traits of a successful entrepreneur
  • To analyse whether Personality traits affect the business decisions of an entrepreneur

    Keywords :Vijay Mallya, Flamboyant style, Kingfisher, UB group, Liquor baron, Airlines, Mcdowells, Entrepreneurship Case Study, White & Mackay, Leadership, Beer market, Brand Extension, Entrepreneur, Personality traits, Alcoholic beverages.

    Contents :
    » The UB group: Vittal Mallya’s Foundation
    » The UB group: Vijay Mallya’s Forays
    » Vijay Mallya: Looking beyond Horizons

    Case Introduction >>

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