Case Studes in Entrepreneurship, Family Businesses, Social Entrepreneurship

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Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?


Code :ENT0022C

Year :

Industry : Beverages

Region : india

Teaching Note:Available

Structured Assignment :Available

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Introduction: Vijay Mallya (Mallya), multibillionaire, Chairman of the Conglomerate United Breweries Holdings (UB), often referred to as the ‘Branson of Bangalore’, is considered as India’s most charismatic entrepreneur. A man of varied interests, he dons many hats with ease and panache. Though Mallya is known for his flashy flamboyant lifestyle and his unorthodox style of management, he has carved a niche for himself amongst the world’s most successful business magnets. He creates a sensation in whatever he does, be it work or leisure. He runs his empire by his own rules and most of his quick-fire decisions reveal his sharp business acumen. Mallya, as of today (2007) controls a diverse portfolio of businesses – alcoholic beverages, life sciences, aviation, agriculture, chemicals, and information technology. The mind-boggling prices paid for his prime acquisitions are widely reported and debated by the media. Do they reflect acute business foresight or does it reveal a streak of compulsive rashness? One ponders as to what will be the mantle eventually donned by this stylish maverick entrepreneur and the long-term vision that drives this multi-faceted personality.

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