The Godrej Group: An Indian Family-owned Business Conglomerate’s Re-branding Strategies


Code : FMB0013

Year :

Industry : Diverse

Region : India

Teaching Note:Available

Structured Assignment : Available

Buy This Case Study

Abstract: The Godrej Group – a family-owned diversified Indian business conglomerate – attempted a brand makeover for the first time in its 111-year-old history. The company launched a new logo and also repositioned the master brand. The move was to keep pace with the changing consumer demographics and increased focus on international markets. The management believed that the rebranding would help the group to shed its old image and attract young consumers, while retaining the old ones. However, analysts believed that apart from a logo change, there was much more that the group needed to do.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • To determine the characteristics of family-owned businesses
  • To understand the concept of brands and need for brand revitalisation
  • To discuss the reasons necessitating rebranding at Godrej
  • To debate whether the rebranding process was the ‘best’ way for the Godrej group to have taken
  • To identify the various challenges Godrej now faces.

    Keywords :Godrej, Family Business, Emerging, Rebranding, Mother Brands, Industrial Brands, Global Brands, Diversified Conglomerate, Liberalisation, Privatisation, Globalisation, Economy, Strategies

    Contents :
    » Indian Business: In Sync with Changing Times?
    » Godrej Group: Brand Makeover

    Case Introduction >>

  • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,

    ©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap