Case Studes in Entrepreneurship, Family Businesses, Social Entrepreneurship

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International Development Enterprise India’s (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?


Code : SEP0018

Year :

Industry : Manufacturing

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Introduction: In 2009, 1,500 farmers committed suicide in India2, after being driven to debt by crop failure – most of them being the small and marginal acreage farmers. This has become a trend, since the past few years. Reasons like failure of monsoons, lack of irrigation facilities, depleting surface and ground water resources, etc., have forced them towards acute poverty. Although the government has been charting out various policies for the development of agriculture and irrigation, the small farmer hardly enjoyed the benefits.

Realizing the seriousness of this problem, Amitabha Sadangi (Sadangi), started a non-forprofit organization, International Development Enterprise India in 1991 as a representative office of International Development Enterprise (IDE), to empower rural farmers. The organization over a period of time developed simple and affordable farming equipment like the Treadle Pump, Drip irrigation kits, etc. Besides, the organization also initiated other programs like Integrating Poor into Market Systems, Crop Post Harvest Program, etc., which helped small farmers to get better prices for their yield and in turn improved their standard of living. However, given the socio-political scenario in India, can IDEI scale up its business and cater to the market gaps in the bottom of the pyramid?

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