International Development Enterprise India’s (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?



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Code : SEP0018

Year :
2010

Industry : Manufacturing

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Abstract: Ever since long time, Indian farmers have been the victims of vagaries of nature and corruption in the system. India, being an agrarian nation, has almost two-thirds of its work-force relying on farming for their livelihoods. However, almost 70% of farming is rain-fed, due to poorly maintained irrigation systems and lack of extension services like allocation of water, electricity, etc. These conditions are threatening the conventional agricultural practices resulting in them being neither economically nor environmentally sustainable. Besides, the Land Ceiling Acts, family disputes, and Zamindari (land lord) system have led to the fragmentation of land and in turn resulting in disguised unemployment, low productivity of farm labour and poverty.

Identifying the link between water scarcity and poverty, Amitabha Sadangi, started a non-governmental organisation, International Development Enterprise India (IDEI) in 1984, focusing on the empowerment of rural farmers by making simple and affordable farming equipment like the Treadle Pump. The organization initiated various other programmes like Affordable Drip Irrigation Technology Intervention (ADITI), Business Development Programme, Integrating Poor in to Market Systems, Crop Post Harvest Programme, which have gained acceptance among small farmers. The company over a period of time has achieved success not only in selling its low-cost irrigation kits but also ensured increased yield and revenues for the small and marginal farmers through them. However, given the socio-political scenario in India, can such businesses scale up and cater to the market gaps in the bottom of the pyramid?

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Pedagogical Objectives:

  • To identify the gaps that exist in the field of irrigation in India, leading to the rise of social innovations
  • To understand how IDEI is identifying the needs of small and marginal farmers and is converting them into business ideas by designing, manufacturing and selling affordable farming products
  • To understand how IDEI, through its affordable farm innovations, is enabling farmers increase their yield thus helping them in shaking off the shackles of poverty
  • To understand the business, operating and revenue models of IDEI and debate upon the scalability of this model, various issues and constraints involved in it.

    Keywords :Social Entrepreneurship and Social Enterprises, Socially Relevant Business and Revenue Models, Inclusive Business Models, Scalability and Sustainability Challenges in Socially Relevant Business Models, Bottom of the Pyramid Markets, Social Entrepreneurship in India and Emerging Markets, Landholding Patterns in India, Marginal Acreage Farmers and Affordable Irrigation, Small Scale Irrigation and Treadle Pump, Low-Cost Irrigation Technology, International Development Enterprise India (IDEI), Amitabha Sadangi, Private Marketing Channels in a Social Enterprise, Supply Chain and Distribution Work in Social Enterprise

    Contents :
    » Farming in India: Need for Irrigation Facilities
    » Social Innovation in Small Scale Irrigation: A Case of International Development Enterprise India
    » IDEI Business Model


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