Paul Newman – At the Vanguard of Business Philanthropy



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Code : SEP0004

Year :
2004

Industry : Food, Diary and Agriculture Products

Region : USA

Teaching Note:Not Available

Structured Assignment : Not Available

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Abstract: Paul Newman, a widely acclaimed actor, is also a big name in the grocery business today. Set up in 1982, his company, Newman's Own sells products like salad dressing, popcorn, lemonade and steak sauce in eight countries. What sets the company apart from the rest is the fact that since its inception, 100% of the after-tax profits have gone to several charities in the countries the company operates in. Until November 2003, the company had donated $150 million towards more than 2,000 charities. Newman is a staunch advocate of corporate philanthropy and is the founding co-chairman of the Committee to Encourage Corporate Philanthropy, a forumofmore than a hundred business leaders of the US who have pledged to improve the level of philanthropic activities in their organisations.

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Pedagogical Objectives:

  • To discuss how the twin factors of high quality and a noble cause behind the business contributed to its success
  • To discuss how Newman's popularity helped the brand achieve popularity fast
  • To discuss whether the success of a cause-based business can generate a palpable trigger effect among other businesses
  • To discuss the future prospects of Newman's Own, since the current generation does not recognise Paul Newman as easily as the older generations

    Keywords :Corporate Social Responsibility Case Study Paul Newman, AE Hotchner, Newman's Own, Nell Newman, Newman's Own Organics, Hole in the wall gang camps, Thomas Indoe, Committee to encourage corporate philanthropy, Business philanthropy

    Contents :
    » INITIAL TRAVAILS
    » A SUCCESSFUL ADVENTURE
    » NEWMAN’S PHILANTHROPY


    Case Introduction >>


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