Wellington Baiden – Ghana’s Eco-friendly Entrepreneur



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Code : SEP0016

Year :
2009

Industry : Manufacturing

Region : Ghana

Teaching Note: Available

Structured Assignment : Available

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Abstract: This case study provides insights about the emerging set of entrepreneurs called ecopreneurs who aim at addressing environmental issues that are hitherto ignored by most of the big companies. Wellington Baiden (Baiden) is one such example of an ecopreneur who is striving to strike a balance between environment and economics. The business model he adopted not only provides employment and income generating opportunities to the village communities in a developing nation like Ghana, but also preserves ecology. Baiden, with his unique business model and good business practices making a point that profit can be earned by being good and encouraging people to plant more trees. His company, Portal Ltd., undertakes social forestry programmes and sensitises people about the significance of forest conservation and its benefits.

Baiden, through his sustainable objectives, is making efforts to prove that Africa has many viable investment opportunities besides oil and gold. Although he has been able to win the faith of the local people and village chiefs with his business, Baiden has to prove to his investors that he can convert his leafy assets into cash. Yet, the challenge lies in proving that large-scale plantation programmes would provide enough income to the villagers to contain cutting down trees and make this venture successful.

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Pedagogical Objectives:

  • To study the concept of entrepreneurship and role of entrepreneurs in creating sustainable businesses
  • To analyse the trend of green business and the emergence of ecopreneurs
  • To understand the socio-economic condition of Ghana and examine the role of entrepreneurs in its economic growth
  • To discuss the initiatives of Wellington Baiden in developing forestry business in Ghana and the challenges he is facing in sustaining this business model.

    Keywords :Entrepreneurship, Social Entrepreneurship, Ecopreneurs, Wellington Baiden, Portal Limited, Timber Industry, Ghana, Green Business, Climate Change, Eco-friendly business, Sustainable business models, Agro-forestry, The Body Shop

    Contents :
    » Need for Green Business
    » The Forestry and Timber Industry
    » Ghana Forestry and Timber Industry


    Case Introduction >>


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