Peepoo Bags: Sanitation for the Bottom of the Pyramid



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Code : SEP0025

Case Length :16 Pages

Year :
2006-2012

Countries : Sweden, Kenya, India, Bangladesh, Pakistan

Industry:Entrepreneurship,Social,Entrepreneurship

Region : -------------------

Organization : Peepoople AB

Teaching Note: --------------------

Structured Assignment : -------------------

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Abstract: Clean and hygienic sanitation is a dream for many people living in the developing and least developed countries. Peepoople AB, a Swedish company, came up with a unique solution that not only promised clean and hygienic sanitation but also a revenue model to its users. The case talks about this product, its experiences in Africa, and its expansion plans in Asia. The case also provides for discussing the challenges in launching such a sensitive product among the people in the bottom of the pyramid who are diverse socially and culturally.

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Pedagogical Objectives:

  • Understand the challenges in launching a unique product.
  • Understand the challenges in selling a product to the bottom of the pyramid.
  • Dissect the problems of sanitation in developing countries.
  • Understand how an innovative product can transform the lifestyles of many.
  • Understand the challenges in launching a unique product.

    Keywords :Peepoo Bag, Sanitation, Social Entrepreneurship, Viable Sanitation Facility, Sanitation in India, Kenya, Kibera, International Business, Sustainable Business Model, Recyclable Toilet, Flying Toilets, Health, Women And Child Welfare, First Amendment

    Contents :
    » Introduction
    » About Peepoo
    » Peepoo In Kenya
    » Implmentation
    » Problems During Implmentation
    » Peepoo Expansion Into South Asia


     

    Introduction >>


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