Business Case Studies, Financial Management & Corporate Finance Case Study, Indage Vintners Limited

Code :FCF0026

Year :2015-2019

Industry : Two-wheeler industry

Region : India

Teaching Note:Available

Structured Assignment :Not Available

A NOTE ON THE INDIAN TWO-WHEELER INDUSTRY: As of the year 2019, the major part of the global two-wheeler market was concentrated in the Asia Pacific region, mainly in India and China. Some of the major players in the global two-wheeler market were Bajaj Auto Limited (Bajaj Auto), Harley-Davidson, Inc. (Harley-Davidson), Hero MotoCorp Ltd. (Hero MotoCorp), Honda Motorcycle and Scooter India Private Limited (HMSI), Jiangmen Dachangjiang Group Co., Ltd., Lifan Industry Co., Ltd. (Lifan), Loncin Holdings, Ltd (Loncin), Luoyang Northern Enterprises (Luoyang), Suzuki Motor Corporation (Suzuki), and Yamaha Motor Company Limited (Yamaha)..

BAJAJ AUTO LIMITED As of 2019, Bajaj Auto was a part of the Bajaj Group founded by Jamnalal Bajaj (Jamnalal) in 1926. Later, in 1942, Jamnalal’s elder son, Kamalnayan Bajaj (Kamalnayan), took over the business. Kamalnayan consolidated the business and founded Bachraj Trading Corporation Private Limited (BTCPL) on November 29, 1945, to import and sell two- and three-wheelers in India. The company started its sales in 1948 when it started importing two-wheelers and three-wheelers from Italy. In 1959, it got a license from the GoI to manufacture scooters and three-wheelers in India...

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