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INTRODUCTION:
Marico Limited, an Indian consumer products company operating in the beauty and wellness space, was established in 1990 by Harsh Mariwala, who became its chairman. As part of its strategic plan to grow into a ‘digital consumer company’, Marico created a business transformation vertical in 2014 to build the digital future of the company. At the heart of Marico’s digital strategy was the transformation model that encompassed Value Enhancement, Business Process Transformation, IT, and analytics. The strategy had five interdependent elements to deliver a better and integrated experience to the employees and the consumers. They were: consumer engagement to listen, reach, and engage with consumers; selling with a focus on e-commerce and online sales; innovation through digital business models; data analytics to drive agile business decisions; and automation for business process...
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Case Studies on Best Practices - Vol. I
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Case Studies on Aviation Industry |
