The “Wrap” Story


Code : LDS0047

Year :

Industry : Unorganized Food Industry

Region : India

Teaching Note: Not Available

Structured Assignment : Not Available

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Abstract: Setting up a start-up should always be carefully thought about. Entering into a new market requires a lot of research, identifying the right segment, and a gap in the products/services offered, and deciding on the right location and pricing of the product/ service. At times, one has to face internal resistance too. The most important part is mobilization and deployment of funds. The searching of vendors, staffs, and a wagon; taking a decision on what type of food to offer --- all these parts of setting up a mobile food van.

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Pedagogical Objectives:

  • Understand challenges faced by startup venture in unorganized food business

  • The case will lead the students to identify critical success factors in managing the food business which has low entry barriers.

  • This case will effectively lead the class to think varies options and strategies to make the business sustainable.

  • Also the case will bring the dilemmas and series of decision the owner takes for leaving a job and taking entrepreneurship as path.

    Keywords :New Start up, Right Segment, Identifying Gap, Challenges, Food, Business.

    Contents :
    » Sanyo’s New Chiefs
    » The Debate

    Case Introduction >>

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