Lijjat Papad: Balancing Lives and Livelihood of Workers during COVID-19 Pandemic
Code : LDS0048 |
Region : India |
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Introduction: In February 2019, Ashutosh Gowariker, a popular Indian film maker, announced that he would be making a film on Shri Mahila Griha Udyog Lijjat Papad (SMGULP, popularly known as Lijjat Papad), a cooperative women’s enterprise in India. The film would bring on screen the tale of women empowerment and how the women’s cooperative group went on to establish a monopoly in the commercial papad market. Commenting on the news, Swati R Paradkar (Paradkar), president of SMGULP, said, “More people will now know about the brand. And hopefully we will be able to cast a wider net in the future.” ..... |
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