Aam Aadmi Party: Leveraging on Social Media

Code : POS0042

Year :
2014

Industry :Politics/Socia Media

Region : India

Teaching Note:Yes

Structured Assignment : Not Available

Buy This Case Study
OR
       

Abstract: The Aam Aadmi (Common Man) Party stunned the Indian political system by capturing power in the Delhi assembly elections barely a year after it came into existence. The party then set its sights on the 2014 general elections. Leveraging on the increasing internet & mobile usage in India, the party built up a highly successful social media strategy. The case talks about AAP’s social media strategy against the backdrop of the new generation of Indian voters and compares AAPs social media strategy with those of its competitors.

For More Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • Understand AAP’s unique social media strategy.
  • Compare AAP’s social media strategy with those of its competitors.
  • Understand the effectiveness of social media in Indian politics.
  • Examine the importance of social media strategy for political parties across the globe.

    Keywords :Aam Aadmi party, Social Media, Facebook, Twitter, Google+, You Tube, Arvind Kejriwal , Anna Hazare, India against Corruption, Lokpal/Jan Lokpal , Bharathiya Janatha Party, Indian National Congress



    Case Introduction >>


    Recently Bought Case Studies

      Recently Bought Case Studies



  • IBS CDC Case Studies

    Corporate Governance and Business Ethics Corporate Social Responsibility Economics Entrepreneurship
    Finance, Accounting and Control Human Resource Management (HRM)/Organizational Behaviour Innovation and New Product Development International Trade and Finance
    Leadership Marketing Operations and Project Management Retailing
    Strategy Social Networking China related case studies India related case studies
    Women Executives/CEO's case studies Manufacturing Services General Business
    Business Law, Corporate Governence & Ethics Conglomerates Free Case Studies Case studies in Other Languages


    ICMR India Case Studies

    Business Environment Business Ethics Business Reports Business Strategy
    Corporate Governance Economics Enterprise Risk Management Finance
    HRM Innovation Insurance IT and Systems
    Leadership and Entrepreneurship Marketing Miscellaneous Operations
    Project Management Short Case Studies Cases in other Languages Free Case Studies




    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap