Gitanjali Group's Retail Expansion Strategies

Code : SDN0015

Year :
2013

Industry :Jewelry

Region : India

Teaching Note:Not Available

Structured Assignment : Not Available

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Abstract: The Gitanjali Group is the largest organized retail jewelry in the Indian market. The case traces the aggressive expansion of Gitanjali Retail and its efforts to compete with traditional jewelers and establish organized multiple formats of retail stores in the Indian jewelry market. It throws light on the different formats of the Gitanjali retail stores. The case ends with a discussion on the future growth prospects of the organized jewelry market in India and the challenges that Gitanjali could face.


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Pedagogical Objectives:

  • To understand the concept of retailing of jewelry
  • To analyze the multi format retailing strategy of Gitanjali
  • To understand the advantages and disadvantages of organized retailers as compared to traditional jewelers in the Indian jewelry market
  • To understand the challenges faced by Gitanjali in expanding organized retail stores.


    Keywords : E-commerce in India, Flipkart, E-retailing in India, Growth Strategies, Business Models, Competitive Strategies of an e-Commerce Startup, Amazon in India, E-commerce in Developing Countries

    Contents :
    About Gitanjali
    Gitanjali Group's Retail Portfolio
    Retail Expansion Strategies
    Moving Forward


    Introduction >>


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