Facebook (B) : The Start-up's Strategic Dilemmas


Code : SNW0002

Year :

Industry : Internet and e-commerce

Region : US

Teaching Note: Available

Structured Assignment : Available

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Abstract: Case (B) dwells on Facebook's dilemmas as it keeps growing. Its grand social success may woo some big company to acquire it. Yahoo!, Viacom, Microsoft and Google wanted to invest in it. However, with Facebook turning down Yahoo! and Viacom's offers, some industry experts began wondering if it was time for Zuckerberg to sell. Facebook needs to decide whether it should collaborate with Microsoft or Google and build up; stay independent and eventually go for an IPO; or sell itself off like MySpace and YouTube.

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Pedagogical Objectives:

  • To reason Microsoft and Google's continued interest in the start-up
  • To analyse Facebook's dilemma as it sees itself grow.

    Keywords :Social Networking; Online Advertising; Mergers and Acquisitions; Mark Zuckerberg; Business and Revenue Model; Google; Yahoo! and Microsoft; Parakey; Friendster; Managing Networked Businesses; Growth Strategies Case Study; Dilemmas for a Start-up; Collaboration vs Staying Independent; Merits and Demerits of Going Public

    Contents :
    » Microsoft and Google – The Battle for Facebook
    » Facebook’s Future
    » Friendster’s Rise and Fall

    Case Introduction >>

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