The iPod: Apple's Trojan Horse?



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Code : BSM0012

Year :
2004

Industry : Entertainment

Region : USA

Teaching Note:Available

Structured Assignment :Available

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THE CREATION OF THE iPod Analysts say that Apple’s entry into the digitalmusicmarket was rather late, considering that Steve Jobs, the co-founder and CEO of Apple, is considered to be a trend spotter, ahead of his rivals. In February 2001, when Steve Jobs saw how people ‘ripped’ the music in their CDs onto their computer hard drives as MP3 files, he created the iTunes software that allowed people to compile and manage their own playlists on their computers...

THE ITUNES STORE After creating the iPod, Steve Jobs felt it would be a good idea to give consumers a way to buy high-quality audio files through the Internet and store them on their computers, rather than buying CDs and converting them into MP3 files. He was against the subscription-based models that allow people to only rent, not ownmusic...

THE iPod – APPLE’S REVIVAL ENGINE For the first time, in the first quarter of 2004, Apple sold more iPods than its most famous product, Macintosh computers. Sales of the iPod were 807,000 against Mac’s 749,000. Since its launch, demand for the iPod always surpassed the supply...

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