The iPod: Apple's Trojan Horse?
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Code : BSM0012
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Region : USA
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Abstract: Apple's iPod, introduced in 2001, has become one of the company's best selling products of all time, even overtaking the Mac in sales. It has become a fashion statement, heralding the computer maker's entry into consumer electronics. Steve Jobs is keen on using the iPod as a revival engine for the company and a catalyst in its efforts to create a 'digital hub'. Though it occupies the top slot, the iPod faces stiff competition from companies like Samsung, Dell, Creative Technologies and Sony. |
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Pedagogical Objectives:
Keywords : iPod; Apple computer; iTunes; Steve Jobs; Innovation Management Case Study; Hard disc players; MP3 players; Portable players; Creative technologies; Dr Michael Bull; Low battery life; Sony Vaio; FireWire
Contents :
» THE CREATION OF THE iPod
» THE ITUNES STORE
» THE iPod – APPLE’S REVIVAL ENGINE
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