The iPod: Apple's Trojan Horse?



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Code : BSM0012

Year :
2004

Industry : Entertainment

Region : USA

Teaching Note:Available

Structured Assignment :Available

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Abstract: Apple's iPod, introduced in 2001, has become one of the company's best selling products of all time, even overtaking the Mac in sales. It has become a fashion statement, heralding the computer maker's entry into consumer electronics. Steve Jobs is keen on using the iPod as a revival engine for the company and a catalyst in its efforts to create a 'digital hub'. Though it occupies the top slot, the iPod faces stiff competition from companies like Samsung, Dell, Creative Technologies and Sony.

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Pedagogical Objectives:

  • To discuss the development of the iPod and the cultural impact it had on the way people listen to music
  • To discuss the current and future competition that iPod faces and Apple's marketing efforts to promote the iPod
  • To discuss whether the iPod can sustain its lead in the face of cheaper, ‘me-too’ competitors

    Keywords : iPod; Apple computer; iTunes; Steve Jobs; Innovation Management Case Study; Hard disc players; MP3 players; Portable players; Creative technologies; Dr Michael Bull; Low battery life; Sony Vaio; FireWire

    Contents :
    » THE CREATION OF THE iPod
    » THE ITUNES STORE
    » THE iPod – APPLE’S REVIVAL ENGINE


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