Segway HT: Troubles and Challenges of the Revolutionary Human Transporte



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Code : BSM0011

Year :
2004

Industry : Home Appliances and Personal Care Products

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: In 2001, Dean Kamen invented Segway HT, which was to revolutionise the transport system. Designed to address the problem of pollution and congestion in urban areas and to improve the travelling efficiency of the urban populace, Segway HT was expected to be widely accepted across the globe. However, by 2003, Segway was selling much less than expected, and it remained a novelty rather than an alternative means of mass transport system.

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Pedagogical Objectives:

  • To discuss the troubles and challenges faced by Segway in promoting its innovation as a safe and effective mode of transport

    Keywords : Segway HT; Human transporter; Dean Kamen; Ginger; Intelligence transporter; Dynamic stabilisation system; City Segway Tours; Electronic personal assistive mobility devices; I-series; P-series; Rad2GoQ; Innovation Management Case Study; Saga; Revolutionising human transport

    Contents :
    » ABOUT SEGWAY HT
    » COMMERCIALISING SEGWAY HT
    » A BUMPY START


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