European Football Clubs' New Business Model: The Prospects and Perils
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Code : BSM0014
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Region : Europe
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Abstract: By 2004, the revenues of the European football clubs touched $12 billion and the revenues of British, German, French and Italian clubs had increased three times since the mid-1990s. However, their expenditure had also increased by leaps and bounds, thanks to the EU (European Union) ruling that eased the movement of footballers between the different clubs of Europe. It resulted in severe competition between the clubs to sign in the star footballers by offering hefty signing fees and salaries. |
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Pedagogical Objectives:
Keywords : European football; Manchester United; Real Madrid; Olympique Lyonnais; David Beckham; Innovation Management Case Study; Zinedine Zidane; Luis Figo; The Union of European Football Associations (UEFA); Champions League; Television rights in football broadcasting; Football related merchandising; Inter Milan
Contents :
» FOOTBALL CLUBS ANDMAJOR COMPETITIONS
» CHANGING BUSINESSMODEL: PROSPECTS AND PERILS
» MAN U – THE TRUE PROPHET OF FOOTBALL
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