The Growth Strategies of South Korean Real-Time News Site, OhmyNews: The Challenges



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code :BSM0020

Year :
2005

Industry : Internet and e-commerce

Region : South Korea

Teaching Note:Not Available

Structured Assignment :Not Available

Buy This Case Study
OR
       

Abstract: OhmyNews, a South Korean real time news website, operates on the new concept of 'citizen journalism' (any ordinary citizen can contribute news). Since its inception in February 2000, the number of 'citizen reporters' has grown from 700 to 36,000 and its readership has grown to more than one million a day. Through its innovative concept it has grown to become the eighth most influential media organisation in South Korea and has started making profits. As part of its growth plans, OhmyNews has ventured globally and decided to make its revolutionary concept successful around the world.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • To discuss the growth strategies followed by OhmyNews
  • To discuss the challenges it faces in its attempts to grow as an influential medium at the international level

    Keywords : OhmyNews; South Korea; Real time Internet news portal; Citizen journalism; Oh Yeon-Ho; Growth strategy; OhmyNews International; Conservative newspapers; Citizen reporters; Growth Strategies Case Study; Two-way journalism; Comprehensive news portal; Korea Press Foundation; News guerillas; Competitive strategies; Readers' Voice

    Contents :
    Evolution of OhmyNews
    Problems
    Growth Strategies


    Case Introduction >>


    Recently Bought Case Studies

      Recently Bought Case Studies






  • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap