Podcasting: Revolutionising The Radio


Code :BSM0024

Year :

Industry : Entertainment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: In mid-2004, the era of on-demand radio started with the phenomenon of Podcasting (derived from iPod and broadcasting). The new technology encourages individuals to build their own radio stations by playing music, airing talk shows, news and sharing opinions over the Internet. Listeners of these Podcasts (audio programs) can download these audio files onto their PCs or iPods and listen to them at their leisure. For a good Podcast, the potential audience might be to the tune of 10,000 listeners. By February 2005, the number of Podcasts on the web had increased from 36 (in mid-2004) to more than 4000. While Podcasting competes with Satellite and Internet radio, it poses a threat to the traditional radio industry.

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Pedagogical Objectives:

  • To highlight the evolution of radio technology
  • To discuss whether Podcasting is going to change the radio industry forever

    Keywords : The invention of radio; Wireless telegraphy; Innovation Management Case Study; AM radio, FM radio; Traditional US radio industry; Satellite radio industry; Internet radio; Cable and radio; HD (high definition) radio; RSS (Real Simple Syndication) technology; Adam Curry; Podcasting; Podcasts; Podcasting as business; Competition in podcasting; iPod's

    Contents :
    Evolution of Radio Technology
    Podcasting: Ushering a New Revolution

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