Music Piracy and iTunes



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Code :BSM0031

Year :
2005

Industry : Entertainment

Region : US Europe

Teaching Note:Available

Structured Assignment :Available

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Abstract: Since the late 1990s, the global music industry had been plagued by rampant piracy. By 2001, with 40% of all music sold being pirated, piracy was rapidly turning into a major threat to the industry's survival. The industry fought back with a slew of lawsuits and co-ordinated raids to close down several websites providing free downloads along with scores of illegal CD manufacturing units across the world. Still piracy continued unabated. During these tumultuous times, Apple Computers came up with its iTunes Music Store, which promised to change the fortunes of the beleaguered industry. But, iTunes also had its limitations and was up against serious competition.

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Pedagogical Objectives:

  • To understand the development of online digital music market and its influence on music piracy
  • To discuss the effectiveness and adequacy of the combative measures adopted by the music industry
  • To debate the role of Apple’s iTunes to usher in an alternate business model to curb digital music piracy

    Keywords : iTunes; Music piracy; Napster; IFPI (International Federation of the Phonographic Industry) commercial piracy report; Music sales; World Intellectual Property Organisation; EMI; Sony; Innovation Management Case Study; Universal; BMG; CD-ROM piracy; MP3 ; Kazaa ; Pirated music market ; Music piracy and organised crime

    Contents :
    » THE PIRACY MENACE...
    » THE INDUSTRY STRIKES BACK...
    » iTUNES-TAKING THE INDUSTRY BY STORM


    Case Introduction >>


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