Reliance Branded Jewellery Retail Outlets: Will it Succeed?



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Code :BSM0061B

Year :
2008

Industry : Retailing

Region : India

Teaching Note:Available

Structured Assignment :Available

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Abstract: Reliance Retail, one of the biggest retail industries in India forayed into branded jewellery and introduced its brand 'Reliance Jewel'. The main objective of the company is to compete with the established branded jewellery players, especially Tata's Tanishq. To reach the No.1 position in the branded jewellery market, the company plans to promote jewellery retailing in a big way by establishing more branded jewellery retail outlets within 2 to 3 years.

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Pedagogical Objectives:

  • To understand the dynamics of Indian retail jewellery market
  • To study the critical success factors of Indian branded jewellery market
  • To discuss the challenges faced by Reliance from the competitors, especially Tata’s Tanishq
  • To analyse the future prospects of Reliance.

    Keywords : Gems and Jewellery in India; Branded Jewellery Market in India; Reliance entry into Jewellery Business; Reliance forayed into Jewellery stores; History of India’s leading jewellery brand; Tata Tanishq achievement; Marketing Strategy of Tata Tanishq; Reliance jewels to compete Tanishq; Future plans of Tata Tanishq; Timex entry into jewellery; Reliance jewels plans to reach No.1 position; Market Entry Strategies Case Study; Tanishq as a first mover; Reliance as a late mover

    Contents :
    » Indian Retail Jewellery Market Scenario
    » Reliance's branded Jewellery: Will it Work?
    » Challenges and Future Ahead


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