Private Labels in India (B):(Kishore Biyani's) Future Group's Private Label Strategy



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Code :BSM0064

Year :
2009

Industry : Retailing

Region : India

Teaching Note:Available

Structured Assignment :Available

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Abstract: This case study deals with the emergence and potential of private labels business in the Indian retail industry. Future Group's Pantaloon Retail India Limited (PRIL) is the leading retailer of the Indian organised industry with its presence in various retail formats from departmental stores to malls. Being a pioneer of the private labels business in the Indian retail, its labels have become renowned brands among consumer groups. PRIL had introduced private labels in almost every product category across its various stores. The case study focuses on the status of the private labels business of PRIL while competing with the branded products. It also focuses on the growth and expansion strategies of the company's private labels. Finally, looking at the growth of PRIL, assess the future challenges for the retailers in the Indian retail industry.

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Pedagogical Objectives:

  • To understand the emergence of private labels in the Indian retail industry
  • To discuss the retailing formats of the Future Group and analyse its private labels strategies
  • To analyse the future prospects and challenges of private labels in India with the prospective changes in the retail industry.

    Keywords : Private Labels, Private Labels in India, Private Labels in Europe, Private Labels in US, Private Labels vs Manufacturing Brands, Retailing Industry in India, Organized Retailing vs Unorganized Retailing in India, Retail Formats, Pricing of Private Labels, Competition from Private labels

    Contents :
    Private Labels in India
    Future Group's Private Labels


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