Private Labels in India (A): What's in Store?
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Code :BSM0066
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Region : India
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Abstract: Private Labels (PLs), the store brands of retailers, represent a sizable portion of modern retailing and are becoming a significant source of profits to the retailers. This has flagged off a combat between PLs and manufacturer brands. PLs which were perceived as inferior goods in terms of quality took a U-turn by making their mark in the premium-end segment too. They have reached about maturity in developed countries of Europe and US occupying major share of retail. The Indian retail industry, though dominated by unorganised retailers, organised retailers are poised to grow. However, the question is what are the potentials of launching private labels in the Indian organised retail industry? |
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Pedagogical Objectives:
Keywords : Private Labels, Private Labels in India, Private Labels in Europe, Private Labels in US, Private Labels vs Manufacturing Brands, Retailing Industry in India, Organized Retailing vs Unorganized Retailing in India, Retail Formats, Pricing of Private Labels, Competition from Private labels
Contents :
» Growth of Private Labels - Global Perspective
» Private Labels vs Manufacturer Brands
» Expansion of Private Labels
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