BBC vs Emap: The Commercial Radio Battle


Code : COM0057

Year :

Industry : Entertainment

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

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Radio Broadcasting in Britain and the BBC The annals of BBC portray the development of radio broadcasting in the UK. Radio transmission in the UK began in 1920 when Marconi established an experimental radio station called '2MT' located in Writtle, Essex. Guglielmo Marconi brought together his own research with the accomplishments of scientists like Marconi's tutor Augusto Righi, Michael Faraday, James Clerk Maxwell, Heinrich Hertz, Nikola Tesla, David Hughes and Sir Oliver Lodge...

Emap plc: Strength in Negotiations In 1887, Sir Richard Winfrey started his publishing venture when he bought newspapers from the Spalding Guardian and went on acquiring and building his newspapers business. In 1947, his sonRichard combined the newspaper businesses and formed East Midlands Allied Press (Emap)...

The Battle for Market Share Traditionally, the public funded BBC has superceded the commercial radio stations in terms of listening hours. In the third quarter of 2004, BBC recorded its highest market share with 54.6% compared with the 43.5% of all the commercial stations. However, Emap overtook BBC in the digital radio segment. In 2005, it has 67% of listening hours of the commercial digital radio market. Its audience share in digital radio is greater than that of the BBC's digital stations...

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