BBC vs Emap: The Commercial Radio Battle


Code : COM0057

Year :

Industry : Entertainment

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Traditionally the BBC has dominated the radio-broadcasting sector in the UK. The publicly funded BBC dwarfed commercial radio stations, which intended to challenge the BBC in the wake of the success of the digital radio broadcasting. The BBC has also invested heavily in digital radio. The advent of digital radio has fragmented the radio audience, adversely affecting the advertisement revenue of the commercial radio stations.

Analysts opine that only those media groups, which have cross-selling ability and adequate scale to negotiate good deals with the advertisers, would survive these challenging times or will be lost in the consolidation wave that is sweeping the British radio-broadcasting sector. In this aspect, East Midlands Allied Press (Emap) plc., a leading radio and magazine group, has an edge over its competitors. It is believed that Emap would challenge the BBC in digital radio broadcasting.

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Pedagogical Objectives:

  • To study the trends in the UK radio sector
  • To discuss the strengths of Emap to challenge the mighty BBC.

    Keywords : Radio broadcasting in Britain; Profile of BBC (British Broadcasting Corporation); East Midlands Allied Press (Emap) plc.; Competitive Strategies Case Study; Digital radio broadcasting in Britain; Changing landscape of radio in Britain; Competitive scenario in British radio; Private radio companies in Britain; Competition for BBC in the domestic market

    Contents :
    Radio Broadcasting in Britain and the BBC
    Emap plc: Strength in Negotiations
    The Battle for Market Share

    Case Introduction >>

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