Wal-Mart in Japan



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Code : COM0001

Year :
2003

Industry : Retailing

Region : Japan

Teaching Note:Available

Structured Assignment :Available

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Abstract: In 1991, Wal-Mart, US No.1 retailer since 1990, forayed into the international market for the first time by entering Mexico. By 1999, besides US, Wal-Mart had its presence in nine countries.

Since 2000, Wal-Mart started witnessing significant growth in its international sales gainst flattened domestic sales. Being fed on double-digit sales and profit gains, Wal-Mart decided to expand rapidly into international markets to avoid concentrating only on its home market.

Japan, the second largest consumer market in the world after US, was its next destination. On March 14th 2002, when Wal-Mart announced its decision to enter Japan, the country's economy was mired in recession with spiraling deflation, shrinking consumer spending and cutthroat competition.

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Pedagogical Objectives:

  • The case discusses the challenges that Wal-Mart faced during its entry into the Japanese retail market and how it planned to overcome them.

    Keywords : Wal-Mart; History of Wal-Mart; Sam Walton and Wal-Mart; Wal-Mart's international operations; Retailing strategies of Wal-Mart; Wal-Mart's inventory management systems; Wal-Mart in Europe; Wal-Mart in Germany; Market Entry Strategies Case Study; Wal-Mart Japan; Retailers in Japan; Retail business in Japan; Consumer buying behaviour in Japan; Retailing problems in Japan; Retail competition in Japan; Wal-Mart's financial results

    Contents :
    WAL-MART - AN OVERVIEW
    RETAILING LANDSCAPE IN JAPAN
    WAL-MART - THE JAPANESE CHALLENGE


    Case Introduction >>


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