DANGDANG: Amazon.com of China?



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Code : COM0003

Year :
2003

Industry : Internet and e-commerce

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: In 1997, Peggy Yu (Yu), a business graduate from USA, returned to China with a dream to dominate the Chinese electronic retailing market on the lines of Amazon.com of the US. In 1999, Yu established Dangdang.com as an on-line book retailer.

Pedagogical Objectives:

  • To discuss how Dangdang, despite various hurdles in conducting electronic businesses in China, witnessed a growth from 70,000 visitors and 1,000 orders per day in 2000 to 800,000 visitors and more than 4,000 orders per day in 2003 to become one of the top three on-line retailers in China

  • To understand the challenges of online retailing in China

  • To debate on the critical success factors of online retailing.

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    Keywords : Dangdang, Dangdang.com, Peggy Yu, On-line retailing in China, Selling books on-line in China, Internet in China, Bookstores in China, On-line Chinese language bookstores, Competitors of Dangdang, On-line bookstores in China, e-tailing in China, On-line database of Chinese language books, Largest on-line retailers in China, e-commerce in China, e-payments in China, Technology Management Case Study

    Contents :
    PEGGY YU AND DANGDANG
    CHINA DURINGDANGDANG'S INFANCY
    DANGDANG: THE GROWTH


    Case Introduction >>


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