AirAsia: Growth Strategies



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Code : COM0017

Year :
2004

Industry : Transportation

Region : Malaysia

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Even eagles need a push. Tony Fernandez breathed new life into the loss making AirAsia converting it into a profitable low cost carrier of Malaysia.

Starting its operations as a no-frills airline in 2002, AirAsia took off to new heights, encompassing domestic and international routes.

Pedagogical Objectives:

  • To discuss the strategies followed by AirAsia to achieve an impressive growth within a short span of time.
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    Keywords : AirAsia; Low cost carriers; No-frills airlines; Growth Strategies Case Study; Tony Fernandez; DRB-Hicom; TuneAir Sdn Bhd; Boeing 737-300; GE Engineering Services; Singapore Airlines; Kuala Lumpur International Airport; SMS; Geneva optimum airline performance software; Shin Corp; Sing Tel; Changi Airport

    Contents :
    The Inception
    Growth of Airasia
    The Road Ahed


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