Schick - A Strong No.2?

Code : COM0021

Year : 2004

Industry : Home Appliances and Personal Care Products

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available
Buy This Case Study        

Abstract: For a long time Gillette dominated the world's shaving razor market. But the introduction of Quattro, the first four-blade razor by Schick (of Energizer Holdings) is threatening to end Gillette's dominance in the premium end of the market.

Quattro started to eat into the market of Gillette's top selling product and major revenue generator, the Mach3. Schick is also giving a tough time to Gillette in relation to the women's razor market where its Intuition is competing for the market with Gillette's Venus.

Pedagogical Objectives:

  • To discuss whether Schick will be able to sustain the momentum in the long-term and emerge as the number one player in the premium end of the razor market.

    • For Case Books Click Here >>

    For Case eBooks Click Here >>
    Keywords : Razor war in the US, Schick vs Gillette, Marketing Strategies Case Study, Quattro vs Mach3, US shaving razor market, Intuition vs Venus, Wet shaving systems, Energiser Holdings

    Contents :
    » Schick & Gillette – Background
    » The Battle with Gillette
    » Schick Under Energizer


    Case Introduction >>


    Related Case Studies

    Recently Bought Case Studies

      Recently Bought Case Studies



    IBS CDC Case Studies

    Corporate Governance and Business Ethics Corporate Social Responsibility Economics Entrepreneurship
    Finance, Accounting and Control Human Resource Management (HRM)/Organizational Behaviour Innovation and New Product Development International Trade and Finance
    Leadership Marketing Operations and Project Management Retailing
    Strategy Social Networking China related case studies India related case studies
    Women Executives/CEO's case studies Manufacturing Services General Business
    Business Law, Corporate Governence & Ethics Conglomerates Free Case Studies Case studies in Other Languages


    ICMR India Case Studies

    Business Environment Business Ethics Business Reports Business Strategy
    Corporate Governance Economics Enterprise Risk Management Finance
    HRM Innovation Insurance IT and Systems
    Leadership and Entrepreneurship Marketing Miscellaneous Operations
    Project Management Short Case Studies Cases in other Languages Free Case Studies


    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap