Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0039

Year : 2004

Industry : Engineering, Electrical and Electronics

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

Abstract: In May 2004, Cisco Networks (Cisco) launched its much awaited top-of-the-line, high-end router code-named 'Huge Fast Router' (HFR). Cisco dominated the Internet router business as the primary supplier of routing technology to Internet Service Providers (ISPs) and large companies.

HFR was launched at a time when Cisco was facing intense competition from a much smaller company named Juniper Networks (Juniper). Though Cisco remained a dominant force in the overall networking market, it was losing ground to Juniper in the most expensive, high-end router segment – core routers.

Pedagogical Objectives: