Carrefour: Competitive Strategies During Challenging Times



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Code : COM0049

Year : 2005

Industry : Retailing

Region : France

Teaching Note:Available

Structured Assignment :Available

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Abstract: France-based Carrefour is by far the largest retailer in Europe. With its hypermarket chain established in 30 countries, Carrefour is the world's second-largest retailer after Wal-Mart. However, economic recession in its home-market of Europe has caused Carrefour's sales to decline, while the market share of its rival discount chains continues to grow.

Pedagogical Objectives:

  • To focus on the competitive strategies employed by Carrefour in trying to retain and enhance its market share
  • To discuss the competence of Carrefour to wade through challenging times.

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    Keywords : Carrefour; French retail market; Europe's largest retailer; Wal-Mart; Hypermarket; French government regulations; Galland Law; Discount chains; European retail rankings; Carrefour Japan; Pricing strategy; Produits Carrefour Internationaux; Ed, hard discounter chain; Competitive strategies; Turnaround

    Contents :
    » About Carrefour
    » Challanging Times for Carrefour
    » Carrefour's Competitive Strategies


    Case Introduction >>


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