Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0054

Year : 2005

Industry : Internet and e-commerce

Region : USA

Teaching Note:Available

Structured Assignment :Available

Abstract: Los Gatos (California)-based Netflix Inc, was the world's first and largest on-line DVD rental firm. The company, with its innovative business model, emerged as a strong player in the DVD rental industry.

The convenience of ordering on-line and savings from late fees of the traditional video rental companies helped the company garner a huge customer base.

As the on-line DVD rental model gained popularity, Netflix began to pose a threat to the established players like Blockbuster Inc. and Hollywood Entertainment Corporation.

Gradually, traditional video rental companies like Blockbuster and retail giants like Wal-Mart and Amazon.com also entered the on-line rental bandwagon.