Christie's: The 240 Year-old Auction House's Competitive Strategies



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : COM0059

Year : 2003

Industry : Internet and e-commerce

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

Buy This Case Study
OR
       

Abstract: Christie's, along with Sotheby's, has dominated the auction industry since its inception. However, the emergence and increasing popularity of on-line auctions is posing a serious challenge to the traditional auction firms.

To counter the competition from on-line auctioneers, as well as regain the top slot in the auction industry from Sotheby's, Christie's has adopted several strategies.

Pedagogical Objectives:

  • To highlight the evolution of Christie's as an iconic auction house

  • To discuss the competitive strategies of Christie's to fend off increasing competition from the on-line auctioneers and regain the top slot from Sotheby's in the auction industry.


    • For Case Books Click Here >>

    For Case eBooks Click Here >>


    Keywords : Christie's; Auction industry; Sotheby's; Competitive strategies; Art market recession; Competitive Strategies Case Study; Differentiation strategies; On-line auctioneers; eBay; Price fixing; Ed Dolman

    Contents :
    » A Brief History about the Auction Industry
    » Christie's: The 240 Year-old Auction House
    » Competitive Strategies of Christie's


    Case Introduction >>


    Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    ©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap