Bose Corporation: Riding the Sound Wave
Code : COM0062
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Region : USA
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Abstract:
Founded in 1964 by Amar Gopal Bose, Bose Corporation was the market leader in high-end audio equipment. Focusing on innovation and excellence in quality, the firm was able to come up with products that commanded a premium. Pedagogical Objectives: |
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Keywords : Amar Gopal Bose; High-end audio equipment; Premium prices; New technologies through research; Bose vs Harman; Research focus; Growth Strategies Case Study; Marketing focus
Contents :
» BOSE-New Technologies Through Research
» The Business
» The Competition