Hershey Foods Corporation: The North American Snack Food Maker's Growth Strategies



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Code : COM0065

Year :
2005

Industry : Food, Diary and Agriculture Products

Region : US

Teaching Note:Available

Structured Assignment :Available

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Abstract: Hershey Foods Corporation, the largest North American snack food maker's origin dates back to the 19th century. Since then, the company has concentrated on producing a wide variety of chocolates to suit the customers' taste.

Hershey's strategy encompasses extension of its product line that provides the company a distinct advantage over its competitors like Mars and Nestle.

In addition, Hershey's focus on acquisitions of well-known brands, discontinuing weak product lines, apart from appropriate marketing of its products enabled the company to achieve net sales of $4,172.551 million in 2003.

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Pedagogical Objectives:

  • To discuss the strategies adopted by Hershey to grow in the competitive US snack food industry.


    Keywords : Hershey Foods Corporation; Milton Hershey; Hershey's brands; US snack food market; Hershey's product lines; Hershey's acquisitions; Growth Strategies Case Study; Hershey's Kisses; Hershey's sales growth; Hershey's competitors

    Contents :
    The Inception of the North Amarican Snack - Food Producer
    Growth Strategies


    Case Introduction >>


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