Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0065

Year : 2005

Industry : Food, Diary and Agriculture Products

Region : US

Teaching Note:Available

Structured Assignment :Available

Abstract: Hershey Foods Corporation, the largest North American snack food maker's origin dates back to the 19th century. Since then, the company has concentrated on producing a wide variety of chocolates to suit the customers' taste.

Hershey's strategy encompasses extension of its product line that provides the company a distinct advantage over its competitors like Mars and Nestle.

In addition, Hershey's focus on acquisitions of well-known brands, discontinuing weak product lines, apart from appropriate marketing of its products enabled the company to achieve net sales of $4,172.551 million in 2003.