Kodak in China



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Code : COM0074

Year : 2005

Industry : Engineering, Electrical and Electronics

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Eastman Kodak Co. (Kodak) forayed into China in the early 20 th century.

Kodak's prolonged investments in building manufacturing units, massive promotions coupled with its strategy to localise its brand in a foreign market brought a shift in its policy, from producing goods in China to producing goods for China.

However, its focus still remained on tapping China's potential market for traditional imaging products as well as the growing demand for digital products.

Pedagogical Objectives:

  • To discuss the strategies adopted by Kodak to increase its presence in China, which has grown to be one of its most important markets.


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    Keywords : Eastman Kodak; George Fisher; Economies of scale; Kodak China; Kodak Wuxi; Market Entry Strategies Case Study; Xiamen Fuda Photomaterials Co; Fuji Film; Lucky Films; Joint ventures; Legend; Nokia; Kodak Express; Goldman Sachs; Digital photography; Corporate social responsibility

    Contents :
  • Kodak's Entry into China
  • Growth Strategies in China


    • Case Introduction >>


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