Citibank in Asia



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Code : COM0077

Year : 2005

Industry : Banking, Insurance and Financial Services

Region : Asia

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: By 2004, Citibank was the leading financial services provider and one of the top 10 consumer brands in Asia.

Since the late 1990s, the consumer business of Citigroup, the parent company of Citibank, recorded a compound annual growth rate of 20% in Asia.

A steady economic growth in Asia coupled with the absence of a Pan-Asian financial services group offered crucial opportunities to the financial mega-brand in this region.

Pedagogical Objectives:

  • To discuss the opportunities and challenges faced by the global bank in the competitive Asian market.

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    Keywords : Citibank NA; Asian financial crises; Bank consolidation in Asia; Household financial assets; Consumer banking; Household credit; Growth Strategies Case Study; On-line banking; Credit cards; Citigold; Suvidha scheme; Travelers Group; Competitors for Citibank in Asia; Segmentation of the Asian bank customers

    Contents :
    » Asian Banking - Unlocking the Potential
    » Citibank in Asia - The Growth Imperatives


    Case Introduction >>


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