Hyundai in China: The Competitive Strategies


Code : COM0113

Year :

Industry : Automobiles

Region : China

Teaching Note: Not Available

Structured Assignment : Not Available

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Abstract: Ever since 1978, when China started the transformation from a controlled-economy to a market-oriented one, it has experienced one of the fastest growth rates. Helped by booming demand, the country's automobile industry has experienced the fastest growth rate in the world since the 1990s. Many of the global automobile manufacturers entered China to take advantage of its huge customer and resource base. Hyundai Motor Company was one of the late entrants in the Chinese market. It adopted a combination of strategic alliances, in-depth market research, quality manufacturing and competitive pricing to establish its presence in the country.

Pedagogical Objectives:

  • To discuss the critical success factors in the Chinese automobile industry
  • To discuss the market entry strategies of Hyundai in China
  • To discuss the strategies that Hyundai adopted to gain a competitive edge in the Chinese market.

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    Keywords : Chinese automobile industry; Competitive strategies; Hyundai Motor Company; Competitive Strategies Case Study; General Motors Volkswagen; Kia Motor Corporation; Price cutting; Mid-size car market; Joint ventures; Strategic alliances; Beijing Hyundai; Sonata Elantra Accent; Market entry strategies; Brand image; Market research; Premium car segment

    Contents :
    China's Automobile Market
    Hyundai in China

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