FedEx in China: The Competitive Strategies


Code : COM0115

Year :

Industry : Transportation

Region : China

Teaching Note: Available

Structured Assignment : Available

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Abstract: The expansion of the postal industry in China has attempted to keep pace with the rapid growth of the country's economy. The transformation of the industry from offering basic services to state-of- the-art express delivery services has taken place in less than half a century. While China Post dominates the postal services market, global courier companies have established a major presence in the fast growing courier and express delivery segment of China.

FedEx has been the most successful player amongst them. The company's strategic alliances with major domestic companies, a large distribution network and fast delivery services offers a unique advantage over competitors DHL, UPS and TNT in China.

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Pedagogical Objectives:

  • To discuss the critical success factors in the courier service industry of China
  • To discuss the growth and challenges of FedEx in China.

    Keywords : Postal and courier services market; Competitive Strategies Case Study; Logistics and express delivery services; China Post; Competitive strategies; Market entry strategies; DHL, TNT; United Parcel Service (UPS); Strategic alliance; Joint venture; World Trade Organisation (WTO) accession; State Postal Bureau; Sinotrans; Wholly owned subsidiary; Competitive advantage

    Contents :
    China's Courier Service Industry
    Competitive Strategies of FedEx in China

    Case Introduction >>

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