Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0011

Year : 2004

Industry : Internet and e-commerce

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

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Introduction:Chinadotcomwas a Chinese / PanAsian Internet company. It made progress in its strategic re-positioning and continued to push its evolution towards a broader base of higher margin products and services. Chinadotcom viewed China as a promising base for lower-cost development of software products for distribution, implementation and integration by its own operations across itsmarkets internationally. This was expected to enable the company to better scale its costs to make it competitive in the software market. In addition, the company continued to develop partnerships with major software companies, focusing on securing Greater China and international distributorships for such companies across various markets.

The re-positioning was also being achieved by securing longer-term contracts with major enterprises as well as governments across their key markets. Peter Yip, Chief Executive Officer of Chinadotcom commented, "Wherewe see opportunities, we will continue to develop our existing portfolio of enterprise solutions that can strategically broaden our business mix and drive longer term, highmargin and recurrent revenue". He futher added, "The combination of these products and services provides opportunities for joint sales calls, the sharing ofmarket intelligence and cross platformproduct developments enabling us to achieve our long-term goal of becoming one of the leading providers of enterprise solutions in Asia-Pacific"...